According to one study, online stores with a social media presence generate 32% more sales than stores that don’t have a social media presence. Thus, if you can figure out how to use social media to promote your store, you’ll likely benefit.
That said, it can be tough to work out how you should combine social media and ecommerce. Do you need to start posting pictures on Instagram? Or is ‘influencer marketing’ the right thing to do?
Below are some tips that’ll help you understand how you can market your store, using social media. If your store is currently struggling to turn a profit, these social media ecommerce tips should help turn things around.
Let’s begin!
Influencer Marketing
With this form of marketing, you’re going to find people with large social media followings and pay them to promote your product.
Influencer marketing works best when you find someone with a relevant audience. So, if you’re trying to promote a bicycle, it’s a good idea to find people that have social media accounts related to cycling.
It also helps if the influencer has a good relationship with their audience. The better the relationship, the more likely it is the audience will buy something if the influencer makes a recommendation.
You can judge the quality of the relationship by taking a look at the comments and ‘likes’ for each post. If the account has a large following, but the likes and comments are extremely low, it’s a sign that the relationship isn’t that strong.
Instagram Ads
For Instagram Ads to work, you need to have good product images. Luckily, most smartphones come with high-quality cameras, so it’s not that hard to take good product images.
That said, lighting can have a significant impact on the quality of a photo, and so you may want to invest in some specialist ‘photography lights.’ You might also want to get a ‘white backdrop’ for your pictures so that it looks as though you’ve taken the photos in a professional studio.
If you’d like to see a store that does a good job at product photography, Fairweather is site worth checking out.
Your targeting settings can also have a huge impact on how well your Instagram Ads perform. To begin with, it can be a good idea to make your targeting as narrow as possible.
So, if you’re selling ‘fishing rods,’ target only people that like ‘fishing.’ Once your ads generate an ROI, you can broaden the scope of your targeting to include other kinds of relevant activities, such as ‘sailing.’
Develop Your Own Instagram Audience
Having your own Instagram audience means that you’ll be able to reach a vast number of people, without having to spend money on ads.
Growing a profile can be hard, but you can make the process a lot easier, by creating high-quality content. If you’re not sure where to begin, take a look at competitor content and then consider how you can create something better.
You’ll also want to make use of ‘hashtags’ to ensure that people can discover your content, when searching Instagram. Again, study the competition to figure out how you can use hashtags to optimize your social media posts.
Ready to Use These Social Media Ecommerce Tips?
If you’re struggling to generate sales for your ecommerce store, these social media ecommerce tips should help you turn things around.
It’s worth noting that creativity is crucial when it comes to marketing on social media. Though tried and tested methods exist, such methods can be difficult to execute if a lot of other people are doing the same thing.
Following this, make sure you’re always tinkering and looking for new ways to generate sales via social media. If you hit upon a novel method that not many people know about, your store will experience a huge uptick in revenue thanks to your first mover advantage.
Struggling to figure out why your social media campaigns aren’t working? Read this post to see what might be going wrong.
