A total of 85,000 searches every second. That’s how much traffic Google processes every day. However, you can’t just build a website and expect to take advantage of it.
You need SEO to get to the front page.
The question is, what is SEO? Search engine optimization is the process of optimizing your website to rank on search engines. The higher you rank on the search results, the more free traffic you get.
Keep reading if you aren’t sure if search engine optimization is suitable for your website. Below is a short guide that will help you understand the importance of SEO.
Improve Your Website Performance
With the release of the Core Web Vitals update several years ago, Google doesn’t only consider website content in ranking anymore. Google wants its users to have a great experience at whatever website they click on in the search results. If you don’t provide that experience to your visitors, it can hurt your search engine rankings.
You can use SEO as an opportunity to improve how your website works. As a result, both search engine users and everyone else who visits your website will have a better experience consuming your content.
Get Targeted Traffic
Getting someone to the right page at the right point in the buying cycle isn’t always easy to do. You have to do a lot of ad testing to optimize your ads for the people landing on your website.
That isn’t as challenging with SEO. You can figure out what phase of the buying cycle people are in by the keywords they use in a search engine to land on your website. You can use this data to optimize those landing pages to cater to your visitors’ frame of mind.
One of the great things about SEO is you build a lot of content to rank higher. Whether you’re doing global or local SEO, you want to rank for as many keywords as possible, so you need web pages and blog posts that target those keyword phrases.
One of the benefits of doing this is building your authority in an industry. When your website ranks on the front page for an important search term, it proves that your company knows what it’s doing to potential customers.
SEO is a data-driven process. You learn how many searches a keyword has, figure out what people do to get to the front page, and discover more search terms that you may not have been aware of before.
All of that is data you can use in other parts of your business. You can use information you gather yourself or with a digital marketing agency to learn more about your customer and improve your overall business.
Don’t Underestimate the Importance of SEO
You need every advantage you can get to help get your website visibility. There’s tons of competition, so it’s hard to stand out if you’re competing in crowded markets. Now that you know the importance of SEO, you’re ready to start a marketing method that can provide you with the right kind of traffic for your website.
Of course, you don’t have to stick with business SEO once you learn how to use SEO and master it. Check out more articles on the blog to learn more about marketing your website online.