Instagram reports that there are over 1 billion active users on its platform each month.
And because many of them are businesses like you, it can be hard to stick out. And for your business to find new customers, growth is essential.
Social media campaigns can be hard though, and if you feel like you’re failing, you’re not alone. Many businesses have difficulties starting their campaigns.
Lucky for you, this article delves into the main reasons your social media might be bombing. Read on to avoid making these mistakes again.
1. Failing to Organize Your Social Media Campaigns
The first big mistake businesses make is failing to organize their social media campaigns. While this step is simple, it’s a crucial part of the campaign.
Making sure to organize your campaign will help you know why you failed. It will also show you what parts worked well.
If your campaign fails, you’ll be able to make sure you don’t do the same mistakes again. Instead, you can take what worked well and add it to a new campaign.
Organization is also useful for making careful decisions when doing social media. If you’re able to look back at your goals, you’ll know what to do next.
2. Forgetting to use influencers
If you want to be successful on social media, you have to know what influencers are. Even if you don’t know what they are, chances are that you see them every day.
Influencers are people on social media with a lot of followers. They then use these followers to make money by posting natural advertisements.
Influencers can be global, regional, or even local. No matter the size of your city, you can be sure to have local influencers.
If you are a local company, contact local influencers and offer them a small amount of money to post about your company. Depending on your product, you may even be able to offer free products alone.
People who follow these influencers will see your brand, and there’s a good chance that they will follow you too. This will get you new followers, but it will also lead to more customers.
3. Producing Content that Doesn’t Fit In
Some people get on social media to find out what their friends are doing, and others try to see entertaining content. Some use it to keep up with the news.
Nobody gets on social media to look at advertisements.
To make sure that your content succeeds, don’t make your account a reel of advertisements. You will lose followers this way.
Instead, make sure that you create content that is interesting. Like a blog, you want people to enjoy seeing what you have to offer.
Depending on your service, you might want to make it funny. But if you’re a lawyer, for example, you may want to stick to being educational.
Posting something that is advertorial in nature is alright on occasion. Spending too much time doing so will push people away though.
4. Using the Wrong Platform
Picking the right platform for social media is as important as picking a target audience. In fact, the two are related more than you might think.
Because social media lends itself to certain ages, you may find a certain audience with ease on different platforms. For example, if your target audience is older, you may not want to visit Instagram.
But if you’re looking for college-aged people, Instagram is your best option. Twitter would also work for both college students and older millennials.
While certain platforms work for certain demographics, you shouldn’t rule any out. Social media accounts are free; take advantage of this.
Whatever you do, though, don’t join MySpace.
5. Forgetting to Engage
One big mistake that businesses make is forgetting to engage on social media. Given the name of the platform, this fatal flaw is ironic.
To make sure that your followers know you care, you should engage with them on social media. Avoiding it makes you look like a strict business.
Instead, make sure to respond to comments, answer questions, and retweet others. You might not be the next Wendy’s, but you could gain more followers.
You should also make sure to open up opportunities for people to engage with your business. Ask people what to comment or create a Twitter poll.
Opening up engagement opportunities means that you will create more engagement. And if people who don’t follow you see their friends interacting with you, you can be sure to see more followers soon.
6. Ignoring Geofencing
Geofencing is a type of social media advertising that is almost new. You might have seen geofilters on Snapchat. This is one form of geofence advertising.
Geofencing allows you to advertise to a certain location. You can target popular areas, events, parks, and anywhere else you may want to attract an audience.
People in that location will then see ads for your company. You can even pick the website or app you want to appear on.
This is helpful to find a target audience you may not otherwise reach. For example, imagine that you run a bookstore for college students.
All college students use social media, but you can’t be sure to reach them on the same one. Instead, you could create a geofilter on a local campus. This will ensure that they see your content.
Doing this can be difficult on your own, as it takes some knowledge of high tech. But with a company like Propellant Media, you can be sure to make an effective geofilter.
8. Making Grammar Mistakes
The last tip is to avoid making grammar mistakes. Nothing makes a company look more unprofessional than this.
It also might mean that people will make fun of your business online. You won’t lose followers for this, but you might lose business.
Looking for More about Social Media Campaigns?
Now that you know the pain problems of social media campaigns, you should be ready to become an internet success. Before you know it, you might even make the net viral tweet.