One billion people use Facebook every single day.
400 million people use Instagram.
335 million people use Twitter.
Starting to see a trend?
You likely already have an SEO strategy for your website. But do you have one for your social media?
Don’t keep the two separate. Instead, you’ll want to incorporate social media content marketing to combine the powers of both.
In this article, we’ll discuss some of the techniques you need to ensure that your social media content marketing game is on point.
You can connect to the audience you’re looking for and boost your brand’s visibility by harnessing the power of social media. Here’s how.
We Are One: Social Media Content Marketing
Don’t treat your social media and your website as two separate entities.
You may have two different people, or even departments, working on social media and your website, but they need to integrate and work together.
If you do have two people or two departments working on social media and content marketing, make sure they meet with one another regularly.
You need to be able to plan posts and social media in concert with one another so that it is part of a seamless brand.
Establish Your Brand’s Target Customer
You may not be selling anything with your website, but your website will have a target customer or audience.
Sit down and write a profile of the type of person or people your site is targeting.
How old are they? What do they do for a living? What are their hobbies? What is their income level? Do they have disposable income?
And most importantly, what are they searching for when they go online?
Establishing your brand’s target customer will help your brand with both its voice and what kind of content you should be posting on its social media accounts.
You need to write social media posts that your target customer will engage with.
Establish Your Brand’s Voice
After you’ve decided who your target customer base is, you’ll need to establish your brand’s voice.
Are you giving life advice to teenage girls? Or are you trying to help people get ahold of their finances after hardship? Either way, this will dictate the way your social media should address its users.
If you’re speaking to teenage girls, you’ll want to be informative while still being relatable. As such, you’ll want to share content that they care about. This can include gossip about celebrities, make-up tips, advice on how to excel in school and navigating friendships.
The voice you’ll take is then somewhat like an aunt or older sister.
If you’re trying to speak to individuals about financial hardship, you’ll want to share content related to getting your finances on track. You’ll also want your brand’s voice to sound authoritative while still being approachable.
Any time you craft a tweet or Facebook post where you speak directly to your audience, keep this in mind.
Be Where Your Audience Is
Thinking about who you’re targeting, you’ll want to engage with them where they hang out. An audience of elderly adults, for example, are probably not going to be all that engaged on Instagram. They may, however, be on Facebook.
You’ll need to create profiles strategically in order to best reach your target audience.
Don’t start a Facebook page and then leave it. You’ll want to post consistently, preferably one to three posts per day. While this can seem like a lot, it can be the difference between people discovering your brand and not.
Keep content up-to-date and share the latest industry news whenever you can.
Interact with Your Followers
Your followers aren’t just a number to pad your company’s bottom line. You want people to know you actually care about them. As such, you should interact with your followers.
You can do this simply by replying to people every day. But if you want to go the extra mile, you can hold little giveaways or contests to keep your followers engaged.
They are more likely to interact with a post if there is something in it for them. Whether it be information or a giveaway, make it engaging and interactive enough to keep them there.
Set Goals and Track Your Progress Toward It
Just like with SEO or content marketing, you need to create achievable goals. Start out creating your social media channels with a goal in mind.
You can track your progress toward your goal with things like Google Analytics and other software that can help you analyze your engagement.
Tracking your progress helps you figure out what’s working and what isn’t along the way. If it’s not working, try something new. In the beginning, especially, it’s all about trial and error.
Don’t Be Afraid to Link Back to Your Own Content
While you shouldn’t exclusively share your own content, you also shouldn’t be afraid to link back to yourself. After all, the purpose of your social media is to grow your brand.
Share information from your website that your target audience members would find informative. If it fits what they’re looking for, they’re more likely to click on it. And if it’s good, they might even share it with family and friends.
Find out more about what your first 180 days of inbound marketing might look like after you start your new strategy.
Your social media content marketing strategy should be part of your company’s overall strategy for brand growth. If you take anything at all away from this article, it should be that you cannot separate your social media from your content marketing.
It all goes under one big umbrella of your company’s strategy.
For more social media tips and tricks, click here.