Google has 1.17 billion users and Facebook has 2.2 billion monthly active users. Most business owners understand the power of search engines as it pertains to bringing in traffic. But what about social media?
And is there a way to tie the two together to create a digital marketing campaign that’ll streamline your SEO efforts? If you don’t already know the benefits of social media for SEO, then this article is for you.
We’re going to go into some of the benefits of social media marketing and how you can use it to improve your optimization efforts.
So let’s dive in!
More Link Power for Your SEO
By now, you should understand that inbound links are critical to increasing your rank on search engines. And with the help of social media platforms, you can quickly grow your incoming links.
Each time you share your blog post on social media, it creates a link back to your site. And each person that shares that link, it creates subsequent links. In the event your post goes viral, then that earns you a lot of link love!
Not only is all the attention drawing in traffic from social media, but it’s also telling Google that your content is relevant and deserves a higher ranking.
By having your links shared throughout the social media realm, it helps your co-occurrence and co-citation metrics.
Build Your Brand’s Authority
The internet is infamous for bogus businesses posting false information and poor content. One way to set your business apart from the others is to build credibility. And what better way to do that than with social media?
On platforms like Twitter, LinkedIn, and Facebook, you can build a persona and voice for your business. It’s the best and quickest way to build trust with your audience. Plus, it gives you an opportunity to become a thought leader in your industry.
If folks know and trust your brand, they’re more likely to type in your business name in search engines, which will further help your SEO.
Your Social Media Account Ranks
Here’s an important benefit of social media accounts – your account can actually rank on Google and other search engines. You may not find your social media posts listed in the search engine results for obvious reasons.
However, your account can and does show up. This is great news for building awareness and visibility for your business. If you play your cards right, you can take up several spots in the search results – your website, as well as all of your social channels.
But this only works if you’re active on your social media accounts. Those that are dormant won’t show up. With this arsenal up your sleeve, you can outrank your competitors easier as you push them further down the SERPs with your numerous social media accounts.
Offer Better Customer Support
Say your SEO efforts are bringing in a lot of traffic to your business, but some folks want to contact you right away to find out more details. One way to offer 24/7 support is via your social media account.
This is easier for larger businesses to pull off, but you can still use social media for fast customer support. Just include a link to your social media profile of choice for customer interactions.
It’s fairly common for consumers to use Facebook to reach out to brands to ask questions. Some businesses are even using chatbots to help answer common questions.
Build Upon Your Local SEO Marketing
If you’re a business that operates in a specific area, then you can target local keywords and use social media to hone in on your target audience.
Hopefully, you’re already optimizing your site and content with local keywords. Now, it’s time to use social platforms like Twitter to find local events or businesses to interact with.
If you find local events to attend, make sure to share photos and even write a blog post about it. The idea is to engage your audience and get the community talking about your business.
This will also help your brand show up in local searches.
Get Ideas for Your Content
Coming up with blog topics can be difficult, especially if you feel like you already wrote on just about everything. Social media is a great place to dig up new ideas based on conversations, comments, and other people’s posts.
You can even conduct a survey asking what problems or questions people have related to your industry. Simply paying attention to the discussions throughout different social media platforms should give you plenty of fuel to fire up your creative juices.
Target the Non-Reading Audience
There’s a growing number of online users who are consuming tons of hours of YouTube content per day. So needless to say, you should have videos posted here.
You can open up your own channel and begin posting content that your audience will find valuable. If you’re short on ideas – why not convert some of your blog posts into videos?
One idea is to use a spokesperson to talk over a whiteboard video. Or you can have a person on screen talking as you showcase images and other clips.
There’s a lot of creativity you can put into video content and it’ll greatly help your SEO. Remember, Google owns YouTube so your videos will potentially show up here.
And to beef up your efforts, you can share your YouTube videos on social media.
Learn More About the Benefits of Social Media
There’s a lot to learn about digital marketing, especially when it comes to social media and SEO. If you’re liking the benefits of social media listed in this article, then it’s time to get started creating a new marketing strategy.
You can visit Status Wish to find more articles and tips about social media marketing. Stop by today to get started putting together your own strategy!