Are you an electrician? Do you think you can dominate the local market?
Keep in mind the electrical industry continues to grow at a rapid pace.
After all, its employment size in the United States alone is at 895,000. It’s only expected to grow as the years go by.
In this competitive industry, building your online presence helps in getting more customers. One of the best ways to increase your audience is to improve your social media reach. For that to work, you need to know the do’s and don’ts of social media etiquette.
You need to know how to increase social media presence to stay relevant. If you’re not sure where to start, you can use these tips. Read on and start learning more today.
1. Make Valuable Content and an Effective Content Strategy
It’s one of the most obvious ways of increasing your social media exposure. Making good content is the key for an effective social media strategy. A lot of electricians fail their social media efforts since they offer nothing of value with the content they put out for their targeted audience.
Content with value will help you with engagements and improve your social signals. You need to target your audience and make organic social media growth. Doing this helps you succeed in attracting more customers.
It gives your audience a more positive brand image and makes them know you’re the real deal.
2. Identify Your Audience
Before you can make valuable content, you need to know your target audience. Always remember that not everyone can become your audience. In your case, you need to target your prospective customers.
Breaking down your audience composition helps you know the best social media platform for customer engagement. It also determines the best time to post and the type of content you should make. It also determines the information you put in your social media profile.
Don’t be an electrician that posts content that doesn’t cater to your specific audience. Make time to look at their general personality.
That helps you understand the challenges they face. This makes it easier for you to stand out from other electricians.
3. Humanize Your Social Media Presence
This is a big contributor to your social media success. You don’t want to make the big mistake of appearing as a faceless, unfeeling business with no personality.
Social media gives you transparency. That makes your audience want to relate to you on a more personal level.
Most businesses today aren’t afraid to become candid. Successful electricians talk to their customers like they would with their friends. A more humanized social media presence makes you more relatable.
A great way of showing off your business’s human side is to post pictures. For example, the Rockwall Electric company posts the faces behind their brand in their main website page. That’s a great start for making a humanized brand presence.
4. Form Relationships from Your Followers
There are intense debates whether the follower count’s function is for vanity’s sake. But with that said, it’s better to have 100 followers that you can engage with than 10,000 people that don’t. What this means is that you need to make sure that you focus on the social aspect of your social media presence.
Social media is a powerful marketing tool for businesses. It’s where you can form meaningful relationships with followers. Often, you don’t need to spend an eternity making these lasting bonds as well.
There are a lot of ways to start forming your relationships with customers. Most of the time, all you need to do is to answer your customers’ questions. You can try mentioning their names and reply to them when they reference you or share your content.
5. Make an Editorial Calendar
This might sound like an optional task. But the truth is that most followers these days expect a consistent content schedule.
The biggest electricians in the social media platforms know about it. They know the importance of posting new content on a regular basis. It’s especially important if you’re managing accounts across different platforms.
If you make a calendar of posting content, you can fine-tune your posts to fit each platform. It allows you to deliver content in a timely fashion for each social media site. This makes your engagement rate increase without your constant attention.
Sticking to a schedule also stops you from repeating your content all the time. Posting fresh content will get the love it deserves. This helps keep your social media presence organized without compromising your content’s reach.
6. Do Automation Right
One of the latest trends in social media marketing is automation. But that doesn’t mean you should leave all processes automated and expect success. You need to know which automation strategies work while keeping your presence humanized.
For example, it’s best to avoid mass auto-replies since most people see it as insincere. Always remember that you must personalize your audience’s customer care experience. But how does automation help your electrician business?
It assists you in scheduling or curating your content. The best rule to remember is to avoid using it when you’re trying to deal with customers or answering follower questions. It all comes down to whether you can maintain the humanness of your social media presence while staying convenient.
7. Focus on Becoming Helpful
Social selling is a trend on the rise, but it’s important to know that it’s better to focus on helping your audience. Your social media presence shouldn’t focus on hard selling or you stand to lose brand humanity.
There are a few exceptions to this rule-pushing offers and deals to your followers. But it’s more important to answer their queries through your content. It’s even better to reply to them when they mention or post on your official page.
Respond in a timely manner. If a majority of your customers are asking about a specific topic, write an article as an answer. Offering solutions to their problems instead of constantly pitching your services will give your business more authority and increase loyalty.
8. Optimize Your Accounts
Don’t let optimization throw you off. Social media optimization isn’t as technical as general search engine optimization (SEO). Even so, the best way for you to optimize your profiles is through the following:
- Images
- Keywords
- Filling out your account information
For example, if you’re using Instagram, you can link your bio to your website. You can put great images in your Twitter profile to increase your authority and get more followers. Most of all, you need to fill out and optimize your Facebook page to help it rank better in Google search results.
A quick way to optimize your social media presence is to add (but not overstuff) relevant keywords in the profile. Also, connect to other, more established electricians in the industry to increase your exposure.
9. Use Visual Content
No matter what social media platform you use, there’s no doubt that visual content draws more attention. It’s more important to make this type of content when you’re optimizing for Facebook. After all, Facebook has around 2.2 billion active users per month, making it a priority.
Facebook itself said that their Live videos get a lot more engagements than any other type of content. The popularity of visual content holds true to other platforms like Twitter. Instagram is all about this type of content, so you might want to keep that in mind.
The great news is that it isn’t a requirement to get expensive equipment. You don’t need to spend insane amounts of money on the production budget. Most of the time, you only need to pay attention to the subjects of your visual content.
Focus on team photos and videos on your events and other situations. Again, don’t hesitate to be candid to maintain your humanity as a brand.
Or you can post infographics and give your audience nuggets of wisdom.
10. Make Your Presence Known
You need to make your local area know your presence to get that social media boost. What this means is that you need to put your social media links to your website. It’s easy to do since you can put social media icons on your website footer.
Make sure to include as many social media links as you can. If you’re feeling fancy, you can post your social media feeds on your website too. Using cross-promotion methods makes you more proactive in growing your followers as time progresses.
Increase Your Social Media Reach Today!
Social media is a strong force that can affect the success of your marketing strategy. If you’re an electrician looking for loyal customers, it’s best to increase your social media reach.
You can use these tips if you don’t know how to start optimizing your social media presence.
It’s important to remember that engagement matters more than follower count. Your social media profile won’t thrive if your followers ignore you. If will also turn them off your brand if you ignore their questions.
If you need more help, check out this post if you want to get more user-generated content from your followers.
