Did you know that Instagram has a massive amount of influence on the fashion industry?
Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products.
Over 96% of fashion brands are on Instagram, and people learn about new products on the social channel, both from brands and influencers.
Together, these two forces will show you what you should wear and what you should buy. Learn more about the top Instagram fashion trends for 2019.
Instagram and Fashion: A Perfect Marriage
Instagram is the perfect platform to showcase styles and trends to millions of people at a time. Bloggers and Instagrammers worked hard to build up a following. They can now leverage that following to become an influencer.
Fashion brands jumped on board and saw that these influencers can show off their products, for a fee, of course.
The results showed up, though. A third of Instagram users have purchased clothing they saw on the social network.
That trend will continue as long as influencers can bring in sales for fashion brands.
Top Instagram Fashion Trends for 2019
So, what do fashion brands and Instagram influencers say the top Instagram fashion trends are this year? You’ll see a wide range of runway fashions from the top designers like Armani and Chanel. You’ll also see stylish, and more manageable trends that anyone can incorporate into their wardrobe.
Check out these top fashion trends that you can start to use in your wardrobe today.
You don’t need to wear a feather boa around your neck all day, but feathers are making a mark in subtle ways. You’ll see feathers around collars and at the end of sleeves for a unique accent.
Tie-dye is usually associated with the hippie counterculture movement of the 1960s. It came back in the 1980s and is back for more love.
You can expect to see more tie-dye shirts. You can also expect to see tie-dye nails as the emerging trend.
Hair Clips & Headbands
Padded headbands, hair clips, and barrettes are heavily featured on Instagram. You can add these accessories to your wardrobe. You want them to stand out, but not too much.
Baggy Utility Pants
You might this is one of the top men’s fashion trends, but it’s not. This is one of the trends for women.
You’ll notice that several Instagram influencers are rocking utility pants, featuring tons of pockets to fill up with accessories.
Bags, Bags, and More Bags
Have you ever gone to the farmer’s market with a basket bag? These bags are in both on the runway and off the runway.
Even beaded bags that look like they were made by preschoolers are seen as one of the top Instagram fashion trends.
Over the past few years, fitness casual clothing has become a trend, so everyone looks like they’re on their way to the gym.
Booty Still Reigns
Speaking of fitness fashion trends, if you look at fitness on Instagram, you’ll see booty. A lot of booty. This is still a trend and you will find a lot of tight-fitting clothing that shows off the derriere.
Yes, neutral shades are here. Armani is touting neutral colors for Spring 2019 as are other top influencers and brands.
Where to Buy the Latest Fashions
Now that you know what the top trends are, where do you go to get them? Fortunately, these Instagram fashion trends are accessible to anyone who has an internet connection.
Most Instagram posts of products will have some kind of link in them. You’ll have to look at the comments section for information. There may be a comment that will say “Link in Bio,” which means you need to go to the profile page and click on the link in the bio.
You can also take what you liked and do a little more research and shopping. For example, if you liked a particular brand or style, you can look it up and see what you find.
There are hundreds of sites dedicated to selling luxury brands and products. Read more here to see an example of them.
How Can You Become a Fashion Icon on Instagram?
Do you harbor dreams of becoming an Instagram fashion sensation? Here are a few tips to help you make that dream a reality.
When you look at the statistics and find that brands spend over a billion a year on Instagram posts, you want to know how you can get in on that action.
Start with Your Brand
You need to decide who you are and what your brand is about. You don’t want to have a mish-mash of styles, but a consistent look.
That look needs to be consistent across your profile. Use the same colors, the same filters, and the same type of setting.
For example, if you seek to become a fitness fashion influencer, taking photos at the park shows that you’re active and on the go. It gives your brand consistency over time.
Target Fashion Companies that Match Your Brand
When you know and understand your personal brand, it makes it easier to target companies to work with. Using the fitness example above, you can target a wealth of companies like Nike, Under Armor, Adidas, Athleta, and Lululemon.
Instagram and Fashion are Perfect Together
The visual platform of Instagram makes is a tremendous fit for the fashion industry. Influencers and brands are working together to set the fashion trends to follow.
You can find dozens of Instagram fashion trends to follow. The ones presented here are easily accessible, so anyone can become a style icon.
These trends will help you decide what your own personal fashion brand is and can put you on the road to becoming a trendsetter and influencer yourself.
Then you can treat your Instagram account as a business. Read more about running an Instagram business account here.