Have you noticed some empty tables at your bar lately? Are you looking for new ways to bring people to your business on a regular basis?
If so, then it may be time to turn to social media. This technology is a reliable tool for marketing because it gives potential customers a clear idea of what you have to offer.
With websites such as Facebook, Instagram, Twitter, and Snapchat, you can post photos and videos of what your bar sells and makes available for entertainment. By showing how much other people are enjoying your spot, people will know that your bar is the place to be on Friday and Saturday nights.
Following our social media tricks and tips can help people who are on these sites every day and those who are new to this world. This is a chance for those in the second group to translate their face-to-face communication skills to the digital world.
Here are some tips for social media marketing for bars so that you can draw the crowd you want.
1. Promote Key Offerings
Some bars get attention for something they offer that is hard to come by at other spots in town. If this pertains to you, then you need to take advantage of it.
People go to Buffalo Wild Wings, for example, for chicken wings, beer, and whatever sporting event is playing that weekend. In addition, Boston’s Restaurant & Sports Bar, brings people in with its specialty drinks and gourmet pizza.
Social media can let people know what you specialize in so that you get the attention of people who have your offerings as their top priority. With Instagram, for example, you can post photos of your top drinks and food.
Your photos need to be clear so that social media users know that your options stand out from the others. Captions should also encourage people to try them as soon as they have free time.
Nightclub marketing plans should include photos of new offerings. This also helps if your bar is going through some changes.
2. Remember Core Audiences with Marketing for Bars
Do you often see the same people coming to your bar every weekend? They may be the key to bringing in more customers.
It can be easy for companies to lose out on their core audiences by offering different services in order to attract additional people. This can make traditional customers feel left out.
Another tip in our social media marketing examples is to use your loyalists to bring in more people. You can do this by including them in your online promotion.
Your bar can include programs that award people who come in more than others. These customers can join in on posts to get them and your establishment attention.
Their friends may check these photos and videos out and want to check out your bar, as well. Including deals on their purchases can encourage them to keep coming back.
3. Include FOMO Content
Some of the best offerings at bars are those that only come around once in a while. If old and new customers know that certain drinks and food will be available for a month or so, then they will make more of an effort to give them a shot.
These offerings can lead to better business if people like them on their first try. This can lead to them coming back for these options as much as possible before the month is over.
Social marketing comes in handy in this case with FOMO (Fear Of Missing Out) content. This can include photos or video advertisements for drinks or dishes.
FOMO content can also include appearances by athletes. This can especially help bars that show football, basketball, MMA, and other sports.
Social media content in this area can also help bars with different environments. You can use FOMO posts on Facebook and Twitter for actors, singers, or DJs stopping by London vip clubs.
4. Encourage Customer Interaction
Social media gives customers the chance to be just as good at marketing as companies. This is because of the language that people use to communicate on these platforms.
We’re not saying that you should go easy on your social media marketing, especially if you’re not used to it. However, customers can help with the right encouragement.
As we mentioned before, deals for frequent visits can encourage customers to come back. You can also include your customers in videos or photos to celebrate the occasion.
One of the things you can have as a rule for winners is to post their victory on as many sites as possible. This can motivate their friends or family to give your bar a shot.
You can also include posts on Facebook or Instagram to encourage customers to explain what they like about your bar or what they think can be improved. This can lead to positive changes on your end, as well as the chance to develop a relationship with your fanbase.
5. Keep Track of Performance
Social media makes it easy to find out how much attention your marketing is going. If you’re noticing a lack of followers on different sites, then you may need to make some changes.
Setting goals for numbers of views for posts or followers for Twitter, Facebook, and other sites will allow you to improve your advertising techniques. This can help you figure out which posts are working and which are not.
What you write in your posts also has an impact on viewership. Checking out what other bars are posting may also give you ideas.
Certain sites also have certain services that allow you to see your monthly performance. Instagram, for example, has InstaFollow and Iconosquare to let you know how well you did compared to last month.
This is also a chance to develop different social media posts to get the attention of different age groups. Being able to appeal to younger and older bar visitors will do wonders for your business.
Our Take
Social media marketing for bars requires a clear understanding of your services and what your customers want. You can use videos and photos to make your offerings clear to your loyalists and potential customers.
The more you are able to emphasize the importance of your drinks, food, and entertainment, the more likely people will be willing to give them a try. With social media, you can do so in a fun and relatable way.
Check out more of our social media advice today so that you can bring success and fun to your business.
