It takes five to seven impressions before someone starts to remember your brand. Meanwhile, over 70% of brand managers consider building an audience more important than converting sales.
About 61% of consumers are more likely to buy from companies that deliver unique content. Another 94% will show loyalty to a brand that delivers transparency. Another 73% love brands that offer helpful customer service.
Are you trying to market a new brand and boost sales for your fashion company? You’ll need a brand designed to help you stand out.
Otherwise, you might struggle to differentiate yourself in the already saturated fashion industry.
Here are 10 fashion marketing tips that will help you boost brand awareness. With these tips, you can stand out and draw in customers. Meanwhile, you’ll develop a brand people are bound to recognize.
Set your fashion brand up for success! Develop a memorable brand with these marketing strategy tips today!
1. Improve Your Website
First, take a look at your website. When was the last time your website received a makeover? As with the fashion industry, website trends change constantly.
If you’re not up-to-date with the latest trends, your customers might take notice. They’ll think you’re behind the times and take their business elsewhere instead.
Show customers you’re relevant with an updated, wow-worthy website.
Make sure your brand is consistent across every page of your site. You don’t want to risk confusing visitors. They might travel between pages and think they’ve landed on a different website!
As you update your website, keep the user experience (UX) in mind. A better user experience will keep people on the page and exploring your site. As they stick around and click around, your dwell time and clickthrough rate will improve.
Meanwhile, your bounce rate will start to fall.
High engagement and a low bounce rate can improve your search engine ranking. A higher search engine ranking can help you boost brand awareness.
When updating your website, make sure:
- It’s mobile-optimized
- Pages load quickly
- The navigation is organized
- Forms are easy to use
- The store is easy to navigate
- The site is secure with an SSL certificate
- Content is easy to read
Improving your website will make it easier for people to find the information they need. Otherwise, they’ll leave your site and remember their bad experience. They might tell others about their experience, too, which could impact your fashion brand’s reputation.
2. Start Blogging
Nearly 70% of all online experiences begin with a search engine like Google. With search engine optimization (SEO), you can boost your website’s ranking. Remember, a higher ranking will improve your online visibility.
Improve your search engine ranking can also help you:
- Generate brand awareness and recognition
- Position you ahead of competitors
- Generate brand trust and loyalty
- Generate more traffic to your website
- Increase leads and online sales
- Establish your credibility in the industry
In order to improve your search engine ranking, you’ll first need to update your website with Google’s Core Web Vitals in mind. Then, you’ll need to optimize your existing pages for target keywords.
You can use Google Keyword Planner, SEMRush, and Google Trends to make a list of target keywords.
Then, start creating eye-catching content for your website. You can create polls, quizzes, blog posts, contests, and video content. You can check out this blog post about Courtney Sarofim for inspiration, too.
You’ll need to optimize each post with target keywords.
Don’t forget to keep up-to-date with the latest Google algorithm changes, too.
3. Create Wow-Worthy Visuals
If you want to generate more excitement over your new brand, take a look at your visual content. Do your visuals draw people in? Strong visuals can help your fashion brand stand out from the rest.
First, make sure to take high-quality, professional-looking photos. Blurring, pixelated photos could make your brand look cheap. Consider your lighting, too.
Take multiple photos from different angles. Then, share only the best images.
Try spending more time on video content this year. Video content is easy for people to consume. You can draw in people while showing off your stunning fashion products.
You can also create live videos to leverage the fear of missing out.
Don’t forget to optimize your video content for keywords before you post new videos onto your blog.
4. Develop a Mobile Presence
As you develop your digital marketing strategy, don’t forget to consider your mobile presence. Consumers are spending more time browsing the web from their mobile devices. If your content isn’t optimized for mobile screens, people might not explore your posts.
First, make sure your website is mobile-optimized using Google’s Mobile-Friendly Test. Then, consider using mobile marketing tactics. For example, you can send customers SMS texts announcing your new products.
Do you have a brick-and-mortar store? Use geo-targeting to draw in nearby customers.
Developing a mobile marketing strategy can help you boost brand awareness, recognition, and leads.
5. Stay Social
As you use these fashion marketing tips to generate awareness for your new brand, don’t forget to stay social. Social media marketing is a great way to promote your brand and new products.
First, consider your target audience. Are you focusing on older or younger customers?
Most older consumers spend time on Facebook and Pinterest. If you’re targeting younger consumers, use Instagram, Snapchat, and TikTok.
Then, develop posts for social media. You can format some of your website content for social media, too.
Don’t focus on sales. Instead, engage your audience. Use polls, quizzes, and contests to get them excited about your fashion brand.
As people comment on your posts, don’t forget to comment back!
Try posting user-generated content (UGC), too. UGC will show on-the-fence consumers that people already love your fashion brand. You can leverage existing brand trust to draw more people to your business.
6. Work With an Influencer
You can also build brand trust and loyalty by working with an influencer.
Look at the people your customers already love and follow on social media. Which posts do they comment on and like? Who do they already trust within your industry?
Choose an influencer who already has a strong social media following. Make sure they suit your niche. Then, ask them to promote your fashion brand.
The influencer will share their thoughts on your brand, then prompt others to explore your content. You can leverage that influencer’s existing audience to generate more brand awareness. You can also generate their existing brand trust to encourage people to trust your brand.
7. Keep Personalizing
The better you know your target audience, the more likely you can connect with them online. Use customer research to personalize your messages, experiences, and offerings. Find new ways to appeal to your customers.
Review the data from your campaigns regularly. Which posts are your customers responding to? Which products do they already love?
Use that data to better personalize your future posts.
8. Use PPC and Remarketing
Pay-per-click (PPC) advertising allows you to create digital ads for search engines and social media. For example, you can create PPC ads on Facebook, Instagram, and TikTok.
Make sure to use your best visuals for your PPC ads. You’ll pay each time someone clicks on one of your ads. Then, they’ll visit a landing page on your website to convert.
Remarketing ads allow you to reappear in front of previous website visitors. You can use personalized messages and automation to show consumers the products they looked at before. Then, you can boost brand exposure and your conversion rates.
9. Host a Contest
Contests can help you promote your latest products. They’ll also help you generate more buzz for your fashion brand.
Encourage your social media followers to tag their friends in your posts to register for your contest. You can also have them share your social media pages. As more people participate, you can expand your reach and exposure!
10. Keep Your Branding Consistent
As you use these fashion marketing tips to boost your new brand, don’t forget to keep it consistent. Consistency and repetition are key if you want to build brand recognition. Otherwise, you could risk confusing customers.
Develop brand guidelines for your fashion brand. Your brand guidelines will keep every member of your team on the same page. These guidelines should outline your:
- Logo styles
- Color scheme
- Mission statement
- Vision statement
Consistent branding can increase revenues by up to 23%. You’ll need to consider your visual brand and your brand personality, too.
Remember, 73% of people love brands that offer great customer service. Focus on creating a brand that values its customers. Offer top-notch customer service and consumers will take notice.
In time, consumers will learn to trust your brand. Brand trust can become brand loyalty, which can improve your ROI. In fact, loyalty is sometimes worth 10 times as much as a single purchase.
About 60% of consumers prefer to purchase from familiar brands, too. Keeping your brand consistent will help people recognize you. Then, you can retain long-term customers to boost your ROI.
A 2% increase in customer retention can lower costs by as much as 10%! Develop strong relationships with your loyal customers to improve your ROI.
Fabulous Fashion Branding: 10 Tips for Marketing Your New Brand
Show off your fabulous new brand! With these 10 fashion marketing tips, you can stand out from the crowd and draw customers in. Give your fashion brand a boost with these 10 easy marketing tips today.
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