Is your industrial business making huge social media mistakes that could be easily avoided?
It can be difficult to know exactly what not to do on social media, especially if you are fairly new to the area of social media marketing for businesses.
But, as time has shown, failed social media campaigns and huge social media blunders can cost a company hundreds to thousands of dollars. That said, it is critical that companies use social media to their benefit, in a time when the vast majority of Americans are using it.
Read on to learn more about developing a sustainable social media strategy, and avoiding terrible social media mistakes.
1. Not Using Social Media Marketing Techniques
The biggest mistake any company can make, even an industrial company, is not utilizing social media platforms for marketing in the first place.
Moreover, it is extremely important to create important a social media strategy as you would any other marketing campaign.
Otherwise, it can be a little like trying to roll a cart without any casters. Unfortunately, it both situations, you will not get very far, and you will not see any promising results.
Setting clear, measurable goals, and taking steps towards them will make social media a much more effective tool for an industrial company. Implementing a budget and regularly reassessing your strategy is also critical.
2. Focusing Solely on You
Though this may seem outlandish at first, it is important not to overly focus on you or your company in the content that you produce.
This can become tiring for your audience, even if they are long-time clients of yours. Try to mix it up as much as possible, with your audience as the priority.
It can actually lead to more sales down the road by avoiding constant posts about deals and products.
3. Failing to Deliver Authentic Content
The impression you leave on your audience is extremely important. One of the biggest social media mistakes by companies is their failure to stay personable on their platforms.
The last thing you want is for your potential clients to constantly feel they are interacting with a robot and not a human being.
Authentic and unique content will also help you build your brand, and help you stand out almost your competition.
The best way to prevent a robotic feel to your social media accounts is to not overly rely on automation tools. It may be more time consuming or expensive to do so, but it will help grow your market and audience.
4. Posting Controversial or Personal
It is very important to avoid any potentially controversial topics that may cause you to lose followers.
Unless your business model is political or religious in its nature, it is best to avoid these post altogether. Overly personal content should also be avoided in order to maintain the most professional demeanor as possible.
5. Having an Ineffective Approach for Negative Feedback
Though no industrial company would ever desire it, negative feedback is an inevitable part of social media.
Therefore, it is vital that you develop a concrete policy and plan for handling these situations.
This should include quickly addressing it in a non-defensive way, and attempting to remedy it privately with the person.
It is also important not to have a blanket response for all negative feedback, and to rethink your business strategy if you are getting the same negative feedback over and over again.
Final Thoughts on Avoiding Social Media Mistakes
Avoiding social media mistakes don’t have to hard, especially in a time when there are plenty of resources and tools to turn to for help and advice.
The reality of the matter is, whether you like it or not, social media is here to stay. The biggest mistake companies can make is a failure to use it in a marketable way.
Check out our page dedicated to social media tips and tricks to learn more about how you can use it to market your industrial company effectively.
