Social Media for Businesses

You Talkin’ to Me? How to Avoid Embarrassment With a Social Media Database

social media database

Ever forget who’s who when you’re talking to customers online? That’s where a social media database comes in handy. Here’s how (and why) you need to create one.

Did you know that 79% of your prospects are more likely to engage with personalized marketing messages?

Could you use a 79% increase in lead conversions? How about your sales? Want to increase your social media marketing revenue by the same amount or more?

If you answered yes to any of these, you need a social media database ASAP.

What is a Social Media Database?

Think of a social media database as the “long-term memory” of your online marketing machine. It collects and stores personalized information about your customer and their behaviors. This way, you can greet your prospects and customers by name. But that’s not all.

Social media databases also store data using your customers’ past choices. Think about when you go to Google, YouTube, Facebook Amazon or Netflix. They customize your experience according to your past choices. Netflix makes suggestions based on other shows you watched.

Amazon suggests purchases based on your past shopping habits. Google, Facebook, and YouTube serve up suggestions based on your past behaviors. These suggestions help you discover new content you wish you’d found long ago. It’s like having your very own invisible content butler at your service!

Are you starting to see why 78% of internet users say personalized content makes them more likely to buy?

Why Social Media Databases Are a Must for Modern Marketers

Did you know that 88% of U.S. marketers report measurable improvements as a result of personalization? This isn’t just about remembering customers’ names.

Your social media database also stores personalized information about your customers’ past choices. This includes the content they browsed, the products they bought (or almost bought).

People appreciate this level of personalized service. It makes marketing messages sound less like marketing messages.

To put this into perspective, think about how people (in real life) respond when you forget their name. It makes the interaction cold and less personable. But if you remember their name, they feel important and respected.

Imagine if you could remember specific details about them, such as how they like their coffee or tea. If they were a guest in your house, they’d appreciate you anticipating their needs this way. Why should it be any different when you’re talking to a prospective customer online?

Dale Carnegie, author of the classic book How to Win Friends and Influence People, put it this way:

“Using a person’s name is crucial, especially when meeting those we don’t see very often. Respect and acceptance stem from simple acts such as remembering a person’s name and using it whenever appropriate.”

This timeless principle is still true today. Only now, social media databases empower you to personalize and automate your marketing conversations.

Imagine what this will do for your lead conversions, your sales, and your repeat business!

Ready to Explode Your Social Media Marketing Results?

By now, you know how powerful and essential a social media database is to your bottom line. The problem is, building a solid and secure social media database takes professional expertise.

Automated online and social media marketing also demands seamless integration between your e-commerce and your order fulfillment. Demand management companies like specialize in helping marketers achieve this integration, so it’s not a part-time effort.

Using a social media database for customized, automated marketing also takes careful planning. You don’t have months to invest in learning the SQL programming language. You’re too busy for 900-page books about the dangers of data breaches, and “SQL Injections.”

This is where we can help. Let’s talk about modernizing your marketing with the power of personal customization.

By 2020, 51% of consumers expect companies to make personalized suggestions on what to buy. Right now, your competitors are either already using personalization, or will be soon.

Don’t get left behind. Contact us right now, or browse our services page, and discover how we can explode your social media marketing.

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