No matter what kind of business you run, a strong social media presence is essential.
Being present on social media provides you with a variety of benefits. It can help you grow your audience, manage your reputation, and improve your customer service efforts.
If you’re in the insurance business, social media can be a very important marketing tool.
Read on to learn more about the importance of social media for promoting your insurance company.
Top Four Benefits of Social Media for Insurance Marketing
There are lots of reasons to make social media marketing a priority for your insurance company.
Some of the greatest benefits you’ll experience when you launch your social media marketing campaign include:
1. Increase Brand Awareness
Sixty-eight percent of all U.S. adults use Facebook and 36 percent use Instagram.
If you’re not utilizing these platforms to market your insurance company, you’re missing out on a huge exposure opportunity. Why not meet potential customers where they’re at?
If you spent a few hours a week focused on social media marketing, you could increase awareness of your brand and grow your audience by a significant amount.
2. Establish Brand Authority
Social media also makes it easier for you to establish brand authority. If you use social media on a regular basis, you can send a message to your followers that you are an insurance expert.
Whether you’re posting original content that answers common insurance-related questions or you share positive information about your business, people are more likely to view it favorably when they see these kinds of posts on a regular basis.
Think about it. When you see positive Safeco insurance reviews on the company’s social media platforms, wouldn’t you be more likely to consider them for your insurance needs?
3. Improved SEO
These days, SEO is about more than just updating your blog regularly — although, of course, you should still be doing that.
A strong social media presence also improves your search engine rankings.
When you’re regularly publishing content on social media, you send a strong brand signal to popular search engines to boost your business’s relevance.
It’s not enough to just post on your own platforms, though.
You also need to get people to share your posts. This helps send a stronger message to the search engines and further strengthens your online presence.
4. Reduced Marketing Costs
Who doesn’t want to grow their business and spread the word about their brand while also saving money?
By using social media in an effective way, all businesses — including insurance businesses — can see significant increases in traffic and conversions without spending additional money on marketing.
A lot of social media marketing is totally free. And, even paid advertisements and sponsored posts are cheaper than a lot of traditional marketing strategies.
Learn More about the Importance of Social Media
Now that you know more about the importance of social media for marketing your insurance company, you might be interested in learning about other ways you can utilize it to grow your business.
If you want to learn more about how to effectively use social media, start by checking out the section of our site dedicated to social media for businesses.