Are you a stock broker that wants to take your business to the next level? Are you trying to figure out how to perform social media monitoring for your website?
Take a look at some these great tips on social media management today so you can focus on turning liabilities into assets.
Rule #1 Don’t Post Anything You Wouldn’t Want Your Mom to See
The key to a successful online business presence is maintaining a professional demeanor at all times. So be sure you and your employees keep controversial photos to a minimum.
Most potential clients don’t want to see photos of their stockbroker at a bachelor party in Cabo. Keep your private life private and use social media monitoring tactics to untag yourself from any posts you may be tagged in.
Rule #2 Use Proper Etiquette
It’s important to use proper internet etiquette on social media. Never stoop to engage with “mean tweets” or subtweeting about other brokers or companies.
If you decide that you’d like to keep your private life and your business life separate, it can be a good idea to make a second social media account. Keep one private and limited to friends you know well and a separate public account for your professional persona.
You can use this professional profile to broaden the digital profile of your company and services. Using hashtags, SEO techniques and links to articles with topics like Best Buy stock and how to start your first stock portfolio are excellent ways to get eyes on your business!
Rule #3 Stay (Far) Away from Politics
Voicing your political views on public social media platforms can cost you business. Regardless of your views, you will risk alienating some of your clients. This extends to your employees and co-workers as well. Anything publicly shared can have a huge impact on your business.
We all know someone on our Facebook feed who posts political rants or “fake news”. Don’t be guilty of the same offense.
Use low-level social media monitoring to keep tabs on what your employees are posting publicly as well. If anyone posts something that is publicly viewable, it may be worth talking to them about.
Express your respect for them and their right to free speech, but also explain why you’ve chosen to make sure your public posts are neutral and free from any controversial, explicit, or unprofessional material. Clients often don’t want to imagine their broker’s life outside of the office.
Social Media Monitoring Makes Your Brand an Asset
The way you and your business are perceived is especially important because clients know they are trusting you to invest their hard earned money wisely.
Now that you know how to integrate social media monitoring into your business plan, you can focus on the positive aspects of social media. Your website, social media accounts, and blogs are the keys to growing your online presence and turning clicks into clients.
Check out more great Status Wish pieces for additional information on how to grow your business online with digital marketing.