Over 50 million businesses use Facebook business pages, and for good reason. Knowing how to use social media effectively can be the major game changer your aviation business is looking for.
The good news is you don’t have to be a social media pro to get the most out of a strong campaign, you can start with just a few simple steps.
Learning How to Use Social Media Effectively
If your brand campaign for social media is organized, and you know how to review your analytics, you can bet you’ll see an increase in potential customers. Read more to learn about how social media can be a vital tool for your aviation business.
Build Your Reputation
When talking about the success of an aviation business, credibility is key and a strong social media presence can help achieve just that. One of your main goals through the content you post and your branding voice is to show just how knowledgeable you are in your area and what makes you superior to your competitors.
Consistency throughout your social media campaign (from the style of your graphics to how you display your logo) can also help send the message that you can be trusted as a professional within your industry.
Find New Clients
Finding potential clients is one of the best benefits associated with having a social media account. Particularly if you have a facebook business account, people can easily search for your services just as they would a standard business account.
Not only can they find you, but they can also check in once their at your business location for increased exposure. All of this doesn’t even take into account the ability to boost your post to decide exactly who sees them, in which demographic and area.
Connect with Like-Minded Businesses
Collaborating with other businesses, whether for an event or a special, is a great way to increase exposure and drum up new business. Fortunately, by using your social media account you can easily find like-minded businesses that may enjoy working together.
By combining businesses, you can promote to both your audience and theirs while adding a unique advantage not offered by your competitors. You may even find that these connections come in handy if you’re looking for a new hire or talent for your aviation business.
Enhance Your Marketing Opportunities
Marketing techniques like print advertising, radio commercials, and even promos through business directories can all be a great benefit to your business, but just because you find a marketing technique that works for you doesn’t mean you need to stick with just that one.
Using social media as an ad campaign is a great tool to add to your arsenal. Unlike other forms of analytics, Facebook advertising can deliver direct analytics to see just how successful your ad was. You can also be more specific when it comes to who you want to see your ad.
Test Out New Sales Packages
It’s always a wise idea to play with different price points and sales packages. However, it’s strongly suggested that you test these price changes for a shorter duration of time before adding them onto your service packages.
By running a sale on social media, you can test out the new price to see how well it performs. This is also a great way to find out if the sale brings in extra money of if you end up paying out of pocket for the price difference.
Get Your Content in Front of the Right People
Unless you’re advertising with an aviation magazine, it could be difficult to know if your content is really getting in front of the right people. Remember, the major goal is to get your content in front of leads, not just in front of a high volume of people.
Fortunately, social media allows you to target people by their interests, so you can ensure that those viewing your content are those with a higher likelihood of turning into a customer.
Save Time and Money
When you’re a small business trying to pull in new customers, every penny counts. Fortunately, social media is one of the most affordable methods of advertising that doesn’t require a great deal of time.
You can also track the exact return (or traffic) you receive depending on how much money you put into a boost or an ad. This beats pouring money into advertising without knowing it’s ROI.
Enhance Traffic
Consider social media to be the off-ramp to your website. All roads should lead to that one destination. The more valuable your content is, the more you’ll be able to drive traffic to your site.
Why is this important? Because website traffic turns into leads which turn into revenue for your business. The more research you do into what content results in clicks, the more you can increase your chances of attracting new customers. You can even optimize your social media posts to make them search engine friendly.
Work with the Right Tools
Finally, it’s important to have the right tools at your side. You’re an expert at aviation, not social media, and the last thing you want to do is invest hours and hours away from your business.
Fortunately, there are a number of social media management tools that can help you schedule your posts, review analytics, and know exactly what’s working and what’s not. The more organized you are with your social media, the more you’ll find the pages work for you without requiring a lot of extra effort.
The Social Media Learning Curve
Every business makes some mistakes while trying to figure out how to use social media effectively. The trick is to do your homework before getting started. The more time you spend researching social media patterns, tools and trends the more success you’ll find.
Don’t be too discouraged if the results don’t come rolling in right away either. Social media is like a plant, it takes a few months to see that it’s really growing. But once it starts, your business and your wallet will thank you!
