Social media is a powerful tool for all businesses. This is why you should include social media in your digital marketing strategy. This is especially important for loan officers.
If a client needs a loan, you need to appear visible and easily found online.
Unfortunately, many loan officers don’t know how to use social media for business. There are little-known strategies that can help you rise above your competition.
There are many ways to use social media and many platforms to choose from. But how do you use social media for your business?
If you need loan officer marketing help, here are 7 social media marketing ideas to start implementing.
1. Stay Local
Unless you’re an online-specific lender, you likely attract clients in your local area.
Make sure all social media marketing is optimized for your local market.
But you use local marketing for social media differently than you would for SEO or paid ads.
Find local people and connect with them using social media platforms such as Twitter and Instagram. Have a map of your headquarters on your Facebook page.
Post about local events and other local information.
The internet is a big world, but your local town is a lot smaller. You can easily use social media tactics to appeal to your local audience.
2. Produce Compelling Content
Social media is all about content. From a snarky Tweet to an in-depth Facebook status, your audience will connect with your content better than anything. When you post anything on social media, take the time to draft and plan each post.
There’s a reason why lenders experience difficulty connecting with an audience.
Taking a loan can be scary.
Your content should interest your audience, educate them, and make them feel more comfortable throughout the lending process.
Take income based loans for example. Your audience may look for a loan option that works with their salary but aren’t sure where to look.
You should also utilize all forms of content. Writing is important but so are visuals. Video and images are dominating social media. Use a mix of all types of content to form a well-rounded audience.
Hashtags may be annoying but they’re a useful social media skill. The goal of creating social media content and attracting an audience is sticking to the core of your industry.
If you’re also following the local advice mentioned previously, you can attract a local audience with local-based hashtags.
This helps you become an established online presence.
If someone is searching for loans on social media, that person can find your page because they’re searching for a hashtag you used.
Knowing where and when to use hashtags is important. Hashtags are the most useful on Twitter and Instagram. Facebook has a more subtle way of using post tags.
4. Don’t Forget About LinkedIn
When people think of social media, they think of major social media platforms such as Facebook and Twitter. But professionals overlook one of the most dominating and professional social platforms: LinkedIn!
If you’re a lender who gives business loans, you’ll especially find LinkedIn helpful. You can connect with business owners from a variety of industries and track their business’ progress after you gave them a loan.
LinkedIn is a great way to not only connect with other professionals but also to build an audience. LinkedIn offers other helpful tools that other social platforms don’t, such as a blog. LinkedIn also helps pinpoint your skills and services.
5. Have an Active Presence
Sometimes, life happens. The lending job can get busy. And you may experience issues in your personal life. With all of these factors combined, it’s easy to take a break from social media. But try your hardest to have an active social presence.
People enjoy following active and engaging social profiles. If you used to post a lot and suddenly stop, this could ruin your reputation.
So, how often should you post? This depends on your following. The safest answer is once a day. But if you have more than 10,000 followers, you might want to post at least twice a day.
6. Use All Social Platforms
There are so many social media platforms, it’s easy to get overwhelmed. It’s also easy to develop a favorite social platform or only use one that’s the most successful.
But when you limit the social media platforms you use, you limit your audience.
Use all social media platforms. This includes but isn’t limited to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. Even Reddit can help drive more traffic to your brand.
These social media platforms have wide audiences and you’ll attract a variety of different people.
The challenge is integrating each social platform to your business. While promoting your business on Facebook and Twitter is easy, pinning about loans on Pinterest can be difficult.
Start by using a personal account and discover how to use each social platform for your business.
7. Don’t Forget Paid Ads
If there are specific or important posts you want widely recognized, invest in paid social ads.
These posts will appear higher on timelines and on the timelines for new people. Social media platforms such as Facebook and Instagram will identify your market and will market your posts to these accounts.
There are different ways you can invest in social media ads. On Facebook, you can boost certain posts. If you have a video ad, you can integrate these ads to different Facebook and YouTube videos.
Social Media Can Help Your Loan Officer Marketing
If you own a loan company, you need to use loan officer marketing. If you haven’t developed a social media marketing platform, you should start now.
Social media is a powerful tool for businesses. But you need to know how to use social media for your business.
Use different social media platforms, organic posts, and paid ads. But no two social media campaigns are the same. Use this advice and develop the best social media marketing strategy.
For more social media advice, continue reading our blog.