According to 73% of marketers, using social media is effective for growing your small business. This is an exciting statistic that shows the power of social media.
However, while social media is a proven marketing method, many small business owners are not sure where to start. There are a variety of platforms, each targeted to a different audience and type of content. Trying to understand them all can lead to feeling overwhelmed and frustrated.
Fortunately, by following a few, helpful social media management tips, you can launch an effective marketing campaign that will increase your audience and boost your sales. If you are thinking of using social media for your small business, here are a few tips to get you started.
1. Start With a Plan
Before you start with social media management, it’s important to have a plan of action. Planning doesn’t have to be a complicated process. You can start by identifying 3 goals you want to reach on social media and writing down the steps you need to take to reach those goals.
2. Determine Your Ideal Platform
When you hear “social media” you probably think of your favorite platform, or the platform you hear everyone is using. In reality, there are many different social media platforms out there.
Don’t try to establish a presence on every platform. Instead, find 1 or 2 your audience uses and become the expert of that platform.
3. Optimize Your Profile
As a small business, your social media profiles need to serve a purpose. They shouldn’t be cute or interesting as if you were using your personal account. Optimize your profile so your target audience will know immediately you can help solve their problem.
4. Know Who You Are Targeting
A common goal many business owners have is going viral on social media. While you may think of going viral as creating content with mass appeal, it’s actually the opposite.
Viral marketing is about relaying a specific message your target audience needs or wants to hear. A message that resonates so deeply, will be shared over and over again. When using social media, make sure you know who you are targeting and you are addressing their specific needs.
5. Share Valuable Content
One of the best social media tips is to share valuable content. Too many companies use their social media platform to almost exclusively promote their product or service. Doing so creates a disconnection with your target audience because they are not given the chance to know, like, and trust your company.
Share valuable content your audience can use, without having to buy your product or service.
Use These Social Media Management Tips to Help Grow Your Business
By implementing these social media management tips, you can expand your reach and grow your business.
Start with a plan of action. Know who you are targeting, choose 1 or 2 platforms to use, and optimize your profile for your target audience. You can build your authority by sharing valuable content and engaging with your audience.
Follow these tips and you’ll be seeing results in no time.
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