Social Media and Beyond Social Media for Businesses

The Importance of Social Media Today: Is It Overrated?

person looking at social media on phone

We live in a digital world where people connect via cell phones and social media instead of in person and by phone. Social media today is an important part of our lives. It’s how we talk, get information and laugh at endless cat videos.

While it’s important on a personal level, does it make an impact on business? Do you need a social media presence to grow your business? We’re going to show you the benefits of social media for business are many.

It’s important in gaining customers, generating leads and gaining conversions. It’s an integral part of your digital marketing plan.

Social Media Today Connects with Customers

Your customers want more than a great product and good service. They want to do business with people that care about them. They want to feel like more than a number on a report. Social media gives them the opportunity to get to know the business and vice versa.

Successful social media campaigns engage their customers. They make them laugh, cry and become invested in your business. They like your pages and your posts to show brand loyalty. Every time they share a post, they become brand ambassadors.

For many years, businesses were nameless and faceless corporations. Social media like Facebook and Twitter show the human side of your business.

Improve Customer Service with Social Media

When it comes to digital marketing services, social media such as Facebook, Twitter, Instagram, and others should be a top priority. When a customer has a great experience, they’ll mention your business on social media feeds.

When they have a negative experience, they’ll head to your Facebook wall and let you know about it. Good information brings customers to you. Negative posts can show how much you care about customers and their experience by how you respond.

You can respond to them and apologize. You can ask them to private message you to continue the discussion. When you ignore these posts or don’t thank people for good posts, it shows you don’t care about them of their experience.

Everyone is on Social Media

Why should social media be a part of your digital marketing plan? Everyone is on them. There are more than a billion people on these social media sites. This is an almost endless number of potential customers.

Your competition knows this and they’re posting every day on Facebook, Instagram, and Twitter. They’re boosting posts and using social media advertising to increase leads and conversions. They’re doing everything that can to make their business a household name, but what about you?

It’s not enough to have social media. You must be active and have posts, pictures, and videos that engage customers and create an emotional investment.

Choose the Best One for You

Each social media platform is different. Your business may do great on Facebook and Twitter, but not on Pinterest or Instagram. Each platform requires a different strategy. Social Media today is much different than a decade ago.

There are more choices and people have grown up with it. Your customers are social media savvy, and so must you be. If you want to learn more about social media, then explore our site.

About the author