It’s no secret that social media has quickly taken over the world. In only a few short years, it has completely changed the way people interact with one another, as well as the way companies are able to reach their customers.
Social media is a powerful marketing tool. Those who master the best techniques for engaging with customers have a huge advantage of those who don’t.
One of the most important aspects of maximizing reach is to keep up with the latest social media marketing trends. In this article, we take a look at current trends and the future of social media.
Keep reading to learn some digital trends that will help take your marketing efforts to the next level.
The Increasing Influence of Influencers
When it comes to effective marketing resources for 2019, it’s still hard to underestimate the power of social media influencers. These superstars of social media have figured out how to attract followers and harness the power of their popularity to generate wealth.
Believe it or not, many influencers earn millions of dollars a year. That’s why companies have teamed with influencers to elevate the profile of their products or services. This marketing strategy has proven to be incredibly effective at increasing brand reach.
The key is to team with an influencer who is a good match for your brand. After all, their audience needs to trust them and to believe that the influencer truly loves the product they’re promoting.
So if you’re looking for a way to give your brand a quick boost, consider connecting with an influencer with the power to place your brand in front of millions of eyeballs.
The Power of Video
Do you think video is losing its luster? If so, you better think again. Video continues to be a dominate aspect of social media marketing.
In fact, social media audiences can’t seem to get enough of video, regardless of the platform. Nothing attracts eyeballs as quickly and easily as well-placed video content.
After all, nothing has the potential of going viral like a 30-60 video on Facebook or Twitter. People love to repost, retweet, or forward hilarious and controversial content. Great content gets people talking, which is actually what your goal should be when marketing via social media.
The key is to be strategic with your video content. Take the time to storyboard it with your marketing team and create stories that are both entertaining and informative.
For most info on the power of social media, we suggest taking the time to visit these marketing experts.
Facebook Messenger
Another trend that you can expect to see this year is the continued rise in popularity of Facebook Messenger. This is an effective form of marketing due to the fact that Messenger open rates are incredibly high.
Messenger marking is even better than email blasts. Content can be very similar, yet open rates with Messenger tend to be significantly higher than email marketing. This is great news for marketing teams looking for an effective way to reach your target audience.
Respect the Audience
This point is nothing new, yet it remains vitally important for any marketing team to remember: Always respect your audience.
Keep in mind that the goal with cultivating your audience is to build brand loyalty. That requires that you show them love and respect. Never take them for granted. After all, there are plenty of other companies that would be happy to lure them away and give them what they want.
We encourage you to never lose sight of the fact that social media is all about building relationships and engagement. This means always responding as quickly as possible to questions, issues, and complaints that surface on any platform.
Never forget that a single negative comment has the potential to go viral and ultimately damage your brand. So be responsive and engage in a way that shows your audience that you are listening and that you care.
Be Authentic
Another important aspect of social media engagement is to be mindful of the need to be authentic. The worst thing you can do is use social media platforms simply as a tool to sell.
Your audience can smell inauthenticity from a mile away. Give them a reason to follow you other than just the products or services you’re promoting. Treat them as a community rather than customers.
The Power of Community
Speaking of community, social media offers your marketing team the power of a global community. Regardless of your brand or the product you offer, social media provides the opportunity to reach anyone in any corner of the world.
People within a community tend to have shared interests, which makes this a great way to attract like-minded individuals and thus grow your brand in an organic and positive way.
Building and Keeping Trust
When it comes to marketing, building trust is everything. Customers need to know that your brand represents products they will love. Marketing is a process that involves attracting an audience, providing what they need or desire, and cultivating their trust in such as a way that will entice them to remain loyal.
Taking Advantage of Employee Advocacy
Smart companies understand the power of encouraging their employees to create content of their own. In fact, your employees are the best tool you possess for humanizing and personalizing your brand.
This means that you should involve your employees in content creation, not only for their knowledge and valuable input, but also as a way of creating a sense of common purpose within the company.
Important Social Media Marketing Trends for 2019
Social media has quickly changed the marketing business. The social media marketing trends contained in this article can help increase the reach of your brand and make the most of every marketing dollar. Just remember to engage with your audience in a timely manner, treat them with respect, and to provide quality content that they will want to share with friends.
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