In this digital age, we’re all connected to technology and the Internet. Connectivity is king, and digital devices do all that and more for us.
A big part of today’s societal connectivity is social media. In fact, around 70 percent of Americans use social media on a semi-regular basis. It’s clear that marketing to such a large consumer base can be worthwhile to your business.
You take your marketing strategy seriously. That means you know how important search engine optimization (SEO) is on its own. Plus, you recognize the potential value of combining SEO and social media.
If you aren’t sure where to start when it comes to social SEO strategies, that’s fine. You’ve started in the right place by reading this article.
Detailed below is everything you need to know about combining your SEO strategies with social media.
Your Brand Needs to Stay Consistent
Before you get too deep into this relationship, you need a cohesive branding strategy. Your brand should be consistent throughout your website, your SEO content, and your social media platforms.
Take the time to really nail down the essence of your brand. Think of it as your company’s personality.
What tone of voice would your brand use within all of its content? Should it be witty and casual, or inspirational? What color scheme and font types make sense for your brand?
If you need to outsource branding strategies like a logo design, don’t be afraid to do so. The point of a successful brand is to connect customers to your products or services.
A good brand could be worth the investment if you use it right by developing customer’s loyalty to it. Present it cohesively throughout your website content and promotional content on social media.
Major Social Media Platforms Are Essentially Search Engines
If you’ve spent any amount of time on a popular social media platform, you’ve seen a hashtag (“#”). Hashtags are used in a similar way as SEO keywords. In other words, you can think of social media networks as smaller versions of search engines like Google or Yahoo.
Searching for specific keywords and phrases can produce similar results in both places.
On social media networks, it can be a good idea to include the exact keywords used in your recent SEO content as hashtags. That way, you’re getting more out of each post when promoting your content.
Hire Qualified Professionals to Optimize Your Social SEO
Not everyone is a master of digital marketing strategies, and that’s okay. There are a lot of ins and outs to consider when it comes to both SEO and social media. That’s why there are marketing professionals available to optimize those strategies for you.
Outsourcing SEO and social media services could benefit your business on many levels. Doing so could ensure that a team is completely dedicated to promoting your online credibility. Plus, it would free up your time and energy so you can focus on other responsibilities.
There are plenty of options available, but you should only work with professionals you trust. Check out this article for more info on qualified SEO services.
Social Media Profiles Are Ranked by the Search Engines Too
There is a direct relationship between SEO and successful social media accounts.
Each profile on a social media network counts as its own search engine result. The more popular that profile is online, the more likely it will appear when users search online for something relevant.
This can be an invaluable asset to promote your brand. In an ideal scenario, search engine results would list both your website and the social media profiles. That’s a great way to know that your social SEO is successful in making its digital footprint stand out.
Social Media Can Lead to Link Building Relationships
Don’t be afraid to leverage your social media community’s resources. If there are relatable, trustworthy social media accounts you’re connected to, reach out to them. You might benefit from interacting with each other.
For example, you might be able to form a link building relationship with such a business. By sharing each other’s SEO content on social media, you’ll both get a higher search engine ranking.
Still, Social Media Isn’t a Direct Factor of Search Engine Ranking
It’s important to remember that optimizing social media content is about more than coming up with catchy statuses. You have to put in more work if you really want to make the most of its potential for boosting your online presence.
Social media can complement your SEO strategies. The keywords you spread through your accounts will only help add to your website’s exposure.
You’ll have to actually engage with your followers, though, if you want them to consume your SEO content. Show genuine interest in their daily lives, and they will grow to trust you.
Social media is your opportunity to directly interact with customers online. It’s a chance to showcase your brand’s dedication to cultivating genuine relationships with them. In essence, it allows your followers to build trust in your business.
Behind the scenes, you need to remember that social media doesn’t directly affect your website’s SEO ranking. Instead, it’s more of an opportunity to promote the website’s overall online visibility. The benefits, therefore, are indirect but powerful.
Continue to Stay Informed on Social Media Strategies for Business
By now, you should have a solid understanding of the basics of social SEO strategies. Your business and brand can definitely benefit from optimizing these marketing channels. You deserve to make the most of such available resources for promotion.
We know how valuable successful social SEO can be, and we want to help. That’s we have more articles on social media that we encourage you to check out.