A well-executed marketing strategy can be the difference between success or failure, especially when it comes to running a small business. As a small business owner, you want to promote your services, but you don’t have a big budget to do it.
Social media is a powerful tool for marketing a small business because you reach a lot of people without spending a lot of money. If you’re looking for good marketing ideas for your lawnmower business, you should start by building up your Facebook page and other social media channels.
You can have the best service around, but if people don’t know about you, you’ll never get the business you need to be successful. That’s why marketing a business correctly is so important.
Below, we’re sharing cheap promotional ideas that you can execute on social media. Read on to learn more, and start implementing good marketing ideas today.
1. Announce a Giveaway on Facebook
When you’re marketing a small business, you need to put yourself in the position of your potential customer. Start by thinking about what they need and want, and what will make them excited to engage with your company.
A limited time giveaway is a great promotional tool because it builds excitement and a sense of urgency. Customers will want to engage with your company now before the giveaway closes and it’s too late.
You can build your social media audience by announcing the giveaway on Facebook. Ask customers to like your page for a chance to win, or to leave a comment. You’ll cultivate that client relationship and promote your company.
2. Have a Photo Contest
Hosting a photo contest on social media is one of the best tools for marketing a business. You’re tapping into your customers’ competitive nature and giving them an opportunity to promote your products in an authentic way.
Ask them to post a picture of their favorite piece of your equipment, or of their lawn after they’ve used one of your products. You can offer a small discount to the person who posts the best photo, which will encourage people to participate.
3. Be Available
Word-of-mouth is an important promotional tool that doesn’t have to cost you any money. If you build a strong relationship with your customers, they will do the work of recommending your company to their friends and family.
Your responsibility is to make it easy for customers to contact you. Green Acres Mowers is a good example of a company who is doing this right. Be available by phone and email, of course, but also respond to comments and questions that get posted to your Facebook page and other social media channels.
Want More Cheap Promotional Ideas?
Once you have built up your social media pages, there are so many cheap promotional ideas you can implement. Potential customers will expect to be able to find you and engage with you through social media, so you should prioritize it as a marketing tool.
For more information on how to use social media to your advantage, please contact us at any time.