About 59% of consumers prefer shopping from familiar brands. The more people believe in your brand, the more they’ll buy from you, too.
About 90% of consumers expect brands to remain consistent across all platforms and channels. Without a distinct, consistent brand, consumers might not recognize you. You could struggle to boost brand awareness and recognition as a result.
Here are the eight tips you need for good branding. With the right brand-building strategies, you can spread the word about your business. As more people see your corporate branding, awareness and recognition will start to grow.
You could have an easier time generating leads and sales as a result. Once brand loyalty grows, your ROI will, too.
In fact, one loyal customer is worth 10 single purchases. Even boosting your retention rate by 2% can reduce costs by 10%.
Set your business up for growth and success with these small business branding tips today!
1. Establish Your Distinct Value
Before establishing your brand, it’s important to make sure you stand out from the competition. Otherwise, consumers won’t have a reason to choose your business above the rest.
Start by researching competitors within your niche industry. Look at their visual brand. Determine the unique value proposition they’re using to attract customers, too.
What can you offer consumers that no other business in the industry can?
Use your unique value proposition as the heart of your brand. Make sure to highlight that value when using these brand-building strategies. Your unique value will make you more valuable to customers.
2. Research Your Target Audience
If you’re struggling to pinpoint your unique value proposition, take the time to research your customers. Think about the problems they face each day. How can your product or service offer a unique solution?
Focusing on the consumer’s pain points will help them realize the valuable help only you can offer.
As you research your audience, take the time to consider their:
- Age
- Gender
- Location
- Household income
- Marital status
- Language
- Education
- Career
- Pain points
- Interests
- Hobbies
- Buying behaviors
You might need to segment your customers into more than one group.
Researching your target audience will help you develop good branding with your customers in mind. Otherwise, your brand might not appeal to their needs and interests. Consumers might turn to a brand that better understands them instead.
Look at the other brands your customers love, too. Learning about your customers will help you use the rest of these tips more effectively.
3. Consider Your Brand Guidelines
Once you understand your customers, you can start building your corporate branding.
Your brand guidelines should include your:
- Unique value proposition
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Imagery styles
- Font styles
- Color palette
- Logo
Once you establish your brand guidelines, make sure it’s consistent across all marketing materials and channels. Remember, consistency will help awareness and recognition grow.
What’s the difference between branding and digital marketing? You can learn more here: branding vs marketing.
4. Update Your Website
Don’t forget to update your website with your new corporate branding. Keep your brand consistent across each page. Otherwise, people will think they’ve landed on a different website.
Make sure your logo appears the same on every page, too. The logo should appear on each page’s top corner.
As you update your website, consider improving the user experience (UX), too. A positive UX ensures your site is easy to navigate and use. Consumers will feel more inclined to remain on your site.
They’ll have the chance to learn more about your business and the value you can offer as a result.
5. Create Optimized Content
If you want to spread the word about your small business branding, consider creating blog content.
Nearly 70% of all activities online begin with a search engine. In fact, the two most popular activities people engage in online are search and email. Search engines generate 300% more traffic for websites than social media, too.
Search engine optimization (SEO) can help your branded blog content rank higher on a search engine results page. Higher rankings will help you generate more brand awareness.
Meanwhile, 60% of marketers agree SEO generates the highest-quality leads. Marketers who prioritize blogging are 13 times more likely to achieve a positive ROI.
About 82% of consumers feel more positive about a brand after reading custom content.
Determine what keywords consumers are using to find your business online. Look for longtail keywords or phrases posed as questions. Answer the questions consumers are asking within your content.
Then, optimize your content for search engines. You can work with an experienced SEO marketing agency to get started.
Continue creating fresh content throughout the year to demonstrate your experience and expertise. As you prove your credibility, brand loyalty could grow, too.
6. Stay Social
Once you start creating good branding content on your blog, share it on social media. Social media marketing can help you expand your reach online.
Use a branded hashtag and encourage consumers to use it when they post about your product or service. Consider partnering with an influencer, too. Influencer marketing can expand your reach and boost your brand’s credibility.
7. Use PPC Advertising
Pay-per-click (PPC) digital ads can help you appear in front of consumers on Google, other websites, and social media platforms. Your ads can appear when someone searches for your product or service.
Consider using branded visual ads to boost brand awareness and recognition. When someone clicks on your ad, they’ll reach your website. Then, you can use your website to convert visitors into paying customers.
8. Create a Referral Program
Consider creating a referral program to reward customers for their brand loyalty. They can help by spreading the word about your business. Generating referrals through your loyal customers could help brand trust grow.
Building Good Branding: 8 Essential Branding Strategies for Success
Establishing good branding could set your entire marketing strategy up for success. Get started with these eight brand-building strategies. As word spreads about your business, you could have an easier time generating fresh leads.
As brand trust and loyalty grow, your ROI will, too!
Searching for more tips? You’ve come to the right place.
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