You read the articles and accepted the wisdom of the crowd, along with the wisdom of the pros, that you need a business website. There are a lot of reasons why a website helps your business, but one of the big ones is marketing. It’s the one place where you can market your products or services without restrictions beyond those imposed by the law.
One of the more powerful long-term tools in your on-site marketing arsenal is your company blog. Haven’t given much thought to starting your blog? Keep reading for some key reasons to start your business blog right away.
Content Marketing
Content marketing covers a lot of ground, but here are the essentials. Content marketing provides killer content that visitors find relevant, useful, and ideally engaging. You can do this through several kinds of media, but your blog is likely the most cost-effective option when you first start.
It’s a direct method for you to address the needs, concerns, or questions of your potential customers.
It’s Good for SEO
Let’s assume you take the smart marketing approach and keep your blog tightly focused on your products, services, and industry. That’s fantastic for SEO.
For one, it means you’ll add content to your site on a regular basis. Search engines like websites that add content.
It also means you’ll use a lot of closely related keyword phrases and synonyms, which helps search engines identify sites that provide good content. All of that helps your pages rise in the search results, which brings in more traffic, leads, and customers.
Build Authority
Your blog is also an opportunity for you to establish yourself as something of an authority, at least in your little niche. Let’s say that you offer financial consulting services primarily to middle-class families.
If you structure it right, your content will address the needs and, perhaps more importantly, the resource levels of your target market. That means you’ll talk about investments using numbers that sound realistic to your target customers. That realism helps set you up as an authority and figure of trust for your blog readers.
It’s Easy to Set Up
Writing all of the content won’t always prove an easy task. Setting up the actual blog, though, is a fairly easy task. You can use a content management system like WordPress, which comes with a blog built right into the software. You can even find hosting services that specialize in WordPress hosting, like https://trustgeeky.com/web-hosting/best-wordpress-hosting/.
Your Company Blog
Creating a company blog for your business right away is a good choice for many reasons. It can serve as the hub for your content marketing efforts and even let you integrate images and video.
It’s a boon for SEO, which has all kinds of excellent knock-on effects like more traffic, leads, and customers. It can set you up as an authority for your target market. Plus, it’s relatively easy to set up, if not necessarily to generate all the content.
Looking for more ideas for your business marketing? Check out the posts in our Social Media for Businesses section.
