The Complete Guide to the Different Types of Facebook Ads

In the first quarter of 2018, Facebook had 2.19 billion monthly active users. So for you as a business owner or marketer, it’s a great place to advertise.

But if you haven’t ever advertised on Facebook, it can be hard to know where to start.

That’s why we created this ultimate guide about all the different types of Facebook ads available to you.

Check it out below and let us know what you think!

Link Click Ads

Link Click Ads are one of the most common types of Facebook ads. This ad type helps promote an external website. Often these are used to send traffic to a landing page.

This is a great way to advertise online because you’ll know exactly where your landing page traffic comes from when using Link Click Ads. Another benefit of this ad type is that you display it in multiple ways which allows you to reach a large audience.

Last but not least, there’s a great side benefit. Often, these ads can also increase your Facebook page likes. Always be sure to look for comments and reply to them because this will give your ads a boost in engagement.

Specs:

Recommended image size: 1,200 x 628 pixels
Headline: 25 characters
Ad copy text: 90 characters
Link Description: 30 characters

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Facebook Lead Ads

If you’re trying to generate leads, then Facebook Lead Ads are the one for you. In content marketing, it’s very common to offer a piece of downloadable content in exchange for contact information.

Usually, this takes place on a landing page with a form, which means your audience has to leave Facebook, go to your landing page, read through the content, and then sign up. Although this can be effective, often times the problem with this process is that there are a lot of steps.

Well, Facebook Lead Ads make this process much simpler. That’s because with a Lead Ad, your contact doesn’t even have to leave Facebook to fill out your form. The form is in the ad itself.

That way, someone is intrigued by your ad and can fill out the form right then and there. You won’t lose them in the process.

From there, you can automate everything so that this new contact information you’ve gathered is seamlessly transferred to your CRM.

Specs:

Recommended image size: 1,200 x 628 pixels
Headline: 25 characters
Ad copy text: 90 characters
Link Description: 30 characters
Privacy Policy and website URL links are required

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Multi-Product Carousel Ads

Trying to sell product online? You should consider using a Multi-Product Carousel Ad. These are especially effective for online retailers who are trying to promote multiple product offerings.

In this format, you can show up to 10 images or videos in one single ad unit.

These are also great for companies who are trying to find out which message resonates best with their target audience. This is because you can display multiple messages in one ad. Then, you can pick your best performers and move from there.

Specs:

Recommended image size: 1080 x 1080 or 600 x 600 pixels
Headline: 25 characters
Ad copy text: 90 characters
Link Description: 30 characters

Add Offer Claims to Your List of Types of Facebook Ads

If you have a brick and mortar location, an Offer Claim ad might be great for you. This is a type of ad with the goal of increasing foot traffic to your location.

Think of a coupon that you send out to a certain geographic area in a local magazine or coupon pack. That’s the same idea with Facebook Offer Claims, but it’s online, allowing you to reach people in a new way.

These ads can be targeted to users in a specific area. Then, anyone who clicks on your ad will get a coupon sent to them.

Keep in mind, though, that your Facebook page needs at least 50 likes to set up an Offer Claim ad.

Specs:

Recommended image size: 1,200 x 628 pixels
Image ratio: 1.9:1
Offer title: Up to 25 characters
Ad copy text: Up to 90 characters

Dynamic Product Ads (DPA)

Re-marketing is a great digital marketing technique. This is when you show someone ad based on their past interaction on your website.

Well, Dynamic Product Ads on Facebook are the same idea. These ads look at people’s previous behavior on your website and then give them perfectly timed ads that correlate.

To do this, upload your product catalog to Facebook. Then also make sure that your Facebook Pixel is correctly installed on your pages. And Facebook will take care of the rest!

Specs:

Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
Headline: 25 characters
Ad copy text: 90 characters
Link Description: 30 characters

Page Like Ads

If you’re trying to increase the number of page likes on your Facebook profile, these are the ads for you. Page Like Ads feature a strong call to action inviting viewers to like your page right then and there.

And when someone likes your page, this means they’ll see your posts in their newsfeed. The great thing about these ads is that, like all Facebook ads, you can highly target them.

That way your ad spend is going to people who are more likely to like your page. Consider testing different images to find the ideal one.

Mobile App Ads

Have a mobile app that you want more people to download? Consider adding Facebook Mobile App Ads to your marketing strategy. Here’s why.

These ads are only shown on mobile devices so that people can instantly download your app. In the ad itself, an install button will be the call to action. This will pull up their App store, allowing your audience to immediately download your mobile app.

What a seamless process!

Specs:

Recommended image size: 1,200 x 628 pixels
Ad copy text: Up to 90 characters
Image ratio: 1.9:1
Your image may not include more than 20% text. See how much text is on your image